Since 2000, on average 35,000 people died annually in auto accidents in the United States. Nearly one-third of these fatalities occurred due to rollovers. If the trend continues, by 2010, 350,000 people will have lost their lives, due to rollover accidents.
The average small city in the United Sates has a population of less than 500,000 people. In effect, the toll from rollovers is causing one small town to disappear every 10 years. The U.S. government's Fatality Accident Reporting System notes that the fatality rate for rollovers was nearly four times that of other vehicle accidents in 2007.